IRTH by IBRAQ – Saudi Heritage Fragrance Collection

Three Fragrances. Three Saudi Stories. One Timeless Heritage.

Where heritage becomes fragrance.

Discover IRTH by IBRAQ, an exclusive fragrance collection inspired by three distinctive places across Saudi Arabia. Celebrating the beauty, traditions and character of the land, this collection transforms evocative local ingredients into three unique fragrance experiences.

Each perfume tells its own story: TOQ celebrates the celebrated roses of Taif, THARA draws inspiration from the precious Ajwa dates of Madinah, and AMAQ reflects the distinctive character of Hebher from Shaqra.

Together, these fragrances create a sensory journey through Saudi heritage, combining floral elegance, rich gourmand accords, aromatic spices, woods and warm amber notes.

IRTH by IBRAQ – a piece of home, in every scent.

The Three Fragrances

1. THARA – Inspired by the Ajwa of Madinah | 100ml

Fruity, Floral and Warmly Gourmand

Inspired by the distinctive character of Ajwa dates from Madinah, THARA is a sophisticated fragrance that blends delicate florals with rich, sweet and creamy accords.

The opening combines the delicate elegance of lily of the valley and Turkish rose with lactonic notes, creating a soft and inviting introduction. At the heart, the distinctive sweetness of Ajwa dates meets orris, Madagascar vanilla and jasmine, producing a beautifully layered combination of fruity sweetness and floral elegance.

The fragrance settles into a warm base of almond, benzoin, sandalwood and amber, leaving a smooth, comforting and refined impression.

Fragrance Notes:

• Top Notes: Lily of the Valley, Turkish Rose, Lactonic Notes

• Heart Notes: Ajwa Dates, Orris, Madagascar Vanilla, Jasmine

• Base Notes: Almond, Benzoin, Sandalwood, Amber

2. AMAQ – Inspired by Hebher of Shaqra | 100ml

Spicy, Woody and Intensely Sophisticated

AMAQ captures the distinctive inspiration of Hebher from Shaqra through a rich and expressive fragrance composition. Combining vibrant spices, elegant florals and deep woody accords, it offers a distinctive fragrance personality.

The opening introduces violet, pink pepper, resins and mandarin, creating an intriguing balance of floral softness, citrus freshness and aromatic spice.

At the heart, red chilli adds a lively spicy character, complemented by rose, ambergris, patchouli, orris and dry amber. The composition settles into a rich base of vanilla absolute, musk, cedarwood and tonka, creating a warm, smooth and sophisticated finish.

Fragrance Notes:

• Top Notes: Violet, Pink Pepper, Resins, Mandarin

• Heart Notes: Red Chilli, Rose, Ambergris, Patchouli, Orris, Dry Amber

• Base Notes: Vanilla Absolute, Musk, Cedarwood, Tonka

3. TOQ – Inspired by the Roses of Taif

Floral, Fruity, Woody and Aromatically Rich

Inspired by the renowned roses of Taif, TOQ celebrates the beauty of one of Saudi Arabia's most distinctive floral treasures. Its composition combines fresh citrus, tropical fruit and elegant rose with warm woods and rich aromatic accords.

The fragrance opens with bergamot and pineapple, beautifully complemented by the floral elegance of Taif rose. At the heart, caramel introduces a delicious sweetness, while incense, guaiac wood and frankincense create an aromatic and smoky dimension.

The base combines patchouli, vetiver, oak moss and suede leather, delivering an earthy, woody and sophisticated finish.

Fragrance Notes:

• Top Notes: Bergamot, Pineapple, Taif Rose

• Heart Notes: Caramel, Incense, Guaiac Wood, Frankincense

• Base Notes: Patchouli, Vetiver, Oak Moss, Suede Leather

Key Features

• Three Distinctive Fragrances: THARA, AMAQ and TOQ.

• Inspired by Saudi Heritage: Each fragrance celebrates a different place and its distinctive ingredients.

• Unique Scent Profiles: Explore floral, fruity, gourmand, spicy, woody and amber accords.

• Rich Fragrance Compositions: Carefully layered top, heart and base notes.

• Heritage-Inspired Collection: A fragrance journey celebrating the character and traditions of Saudi Arabia.

• Luxury Fragrance Selection: An excellent choice for fragrance enthusiasts and collectors.

A Meaningful Gift for Special Occasions

The IRTH by IBRAQ collection is an elegant choice for anyone who appreciates distinctive fragrances and meaningful cultural inspiration. Whether you enjoy the sweet floral character of THARA, the spicy sophistication of AMAQ or the rose-inspired woody richness of TOQ, each fragrance offers a different way to experience the beauty of Saudi heritage.

Ideal for birthdays, anniversaries, Eid celebrations and special occasions, this collection makes a thoughtful gift for fragrance lovers.

Product Details

• Collection Name: IRTH by IBRAQ

• Collection Includes: THARA, AMAQ and TOQ

• Number of Fragrances: 3

• THARA Size: 100ml

• AMAQ Size: 100ml

• Fragrance Inspiration: Saudi Arabian Heritage

• Featured Locations: Madinah, Shaqra and Taif

• Fragrance Profiles: Floral, Fruity, Gourmand, Spicy and Woody

IRTH by IBRAQ – Three scents. Three stories. One heritage. A piece of home, in every scent.